What Today’s Buyers Are Looking For

Rebecca Serwotka
3 days ago
2 min read

Meeting the High Standards of the Modern Property Market

Today’s buyers are a new breed. They have done their research, compared prices across multiple online portals, and often viewed several properties before ever making a decision. In the 2026 Costa Blanca market, the "average" buyer is more informed than ever before, and your selling strategy needs to reflect that.

The Rise of the Informed Buyer

Gone are the days when a buyer might stumble upon a property and make an impulsive offer. Today, accuracy wins. Homes that are priced realistically, presented honestly, and are easy to understand tend to attract the strongest interest.

Transparency is Key: Buyers are far less forgiving of overpricing or vague information than they were a few years ago. They can spot an inflated price in seconds using market data.
Honest Presentation: Using professional photography and even Feng Shui principles to create a balanced, honest flow through the home helps build immediate trust. If a property looks and feels exactly as described, the path to an offer is much shorter.

Practicality Over Perceived Luxury

While the "dream" of a Spanish villa is still alive, today’s purchasers—especially those planning long stays or permanent moves, are looking for substance. Practical details matter more than ever.

Year-Round Living: Orientation (especially south-facing for those winter rays) is high on the checklist.
Efficiency and Storage: Buyers are prioritising usable outdoor space, ample storage, and low ongoing maintenance costs. They want to know that the property is efficient to run and easy to live in throughout all four seasons.
The "Work from Spain" Factor: Fast internet connectivity and a designated "quiet space" or home office area have moved from "nice-to-haves" to essential requirements for the modern international buyer.

Removing Friction: A Smooth Legal Path

A sale isn't just about the house; it’s about the process. Buyers in 2026 are looking for a smooth, stress-free transaction. They are wary of legal "surprises" and gravitate towards sellers who are prepared.

Clear Paperwork: Having your Habitation Certificate, Energy Certificate, and latest utility bills ready for inspection removes uncertainty and speeds up decisions.
Local Expertise: Guidance from an experienced, registered API agent who knows the nuances of the local market helps bridge the gap between interest and a signed contract.

In today’s market, the homes that sell best are those that are straightforward, well-positioned, and realistically priced. When you combine a great property with clear, experienced advice from the start, you create an environment where buyers feel confident to move forward.

📞 Get Expert Advice & A Free Valuation

Is your property ready to meet the demands of today's savvy buyers? Let’s ensure your home is positioned to stand out for all the right reasons.

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