Why Some Homes Sell Faster Than Others

Rebecca Serwotka
Feb 9
2 min read

The "First Date" Analogy: Why Honesty Wins in Real Estate

I heard an interesting comparison recently that perfectly captures the current state of the Costa Blanca property market.

Someone said that “testing the market” with an artificially high price is a bit like starting a new relationship and deciding to behave differently just to see what happens. When you meet someone new, you don’t pretend to be someone else just to test their reaction. You show up as you are. Clear. Honest. Genuine.

In 2026, the property market works exactly the same way.

The Hidden Cost of "Testing the Market"

When a home is launched at an inflated price just to “see if someone bites,” it sends mixed signals. In a market where international buyers are savvy and well-researched, this "test" can backfire quickly.

Deterring the Best Buyers: Serious buyers notice overpricing immediately. They have been tracking the market for months. If the price feels uncertain or unrealistic, they won't "bite"—they will simply hesitate.
The High Cost of Hesitation: Hesitation is what slows sales. Once a property sits on the market for too long, it loses its initial "spark." Buyers start to ask, "What's wrong with it?" rather than "When can I see it?"

Why Accuracy Wins Over Ambiguity

The homes that sell fastest in Orihuela Costa and Ciudad Quesada are those introduced confidently and realistically from the start. They aren't underestimated, and they aren't "tested." They are simply positioned where the market can respond naturally.

Attracting the Right "Match": Just like a genuine personality attracts the right partner, a genuine price attracts the right buyer. Correct pricing encourages viewings, and viewings lead to offers.
Creating Urgency: When a buyer sees a beautiful home at a fair market price, they feel a sense of urgency to act before someone else does. This competition often leads to a stronger final sale price than a "tested" listing ever achieves.

Authentic Positioning for 2026

With Costa Blanca property prices forecasted to rise by 5% to 8% this year, there is plenty of room for a strong return without having to resort to "price games."

By using my unique combination of world-class brokerage experience and Feng Shui guidance, we ensure your home isn't just priced right, but it feels right. When you approach the market honestly, the market responds honestly.

📞 Get Expert Advice & A Free Valuation

Ready to introduce your home to the market with confidence and clarity? Let’s find the perfect price to attract your ideal buyer.

Are you considering selling your property in Orihuela Costa or Ciudad Quesada? We have a list of Belgian 🇧🇪, Dutch 🇳🇱, British 🇬🇧 and Scandinavian 🇸🇪🇩🇰🇳🇴 BUYERS WAITING NOW!