Is Now a Good Time to Buy?

Rebecca Serwotka
Jun 30
2 min read

Why the "Perfect Market" is a Myth

It is probably the most searched real estate question online: "Is now a good time to buy?"

Everyone is looking for a signal, a dip in interest rates, a cooling of prices, or a sudden surge in inventory. But here is the truth that the headlines won’t tell you: the answer isn't based on the market. It’s based on you.

Why Waiting is a Risky Strategy

Every year, we see buyers wait for prices to fall or for the "perfect" economic conditions to arrive. Meanwhile, someone else buys the exact home they wanted.

In the 2026 Costa Blanca market, demand is being driven by strong fundamentals, population growth, a persistent shortage of high-quality new builds, and a steady influx of international buyers. With average prices in the Alicante province continuing to rise at a healthy, sustainable pace, "waiting for a crash" often just means paying more for the same property later.

The 2026 Market Reality

As of mid-2026, the Costa Blanca is a stable, mature market.

Stable Growth: Unlike the explosive, unsustainable bubbles of the past, 2026 is seeing steady growth of approximately 4–7% in most areas, with premium coastal locations performing even stronger.
Limited Supply: The structural shortage of well-located properties near the coast means that high-quality homes continue to sell quickly.
Financing: While mortgage rates have moved away from the historic lows of the early 2020s, they have stabilised, providing clarity for buyers who are ready to commit.

When is the Right Time?

The perfect time to buy isn't when the news headlines say so. It’s when three simple things align:

You have found the right property that fits your lifestyle.
It fits your budget and financial plan.
You are ready to make your move.

Can prices change? Of course. But trying to predict the market is far harder than recognising a home you will love for years to come. The best properties don’t wait for "perfect timing," and neither should you.

When you buy the right home for the right reasons, the daily fluctuations of the market become far less important than the quality of life you gain by living here.

📞 Take the First Step with Confidence

Whether you are looking for your first holiday home or a long-term investment, we are here to help you identify the properties that offer real value in today’s market.

Selling in Ciudad Quesada or Orihuela Costa? We have a list of Belgian 🇧🇪, Dutch 🇳🇱, British 🇬🇧 and Scandinavian 🇸🇪🇩🇰🇳🇴 BUYERS WAITING NOW!